Hello,
Webflow
Come in and learn a little about why you should (seriously) consider me for the Partner Enablement Lead role.
GROWTH
ENABLER.
STRATEGIC
PARTNER.
web designer.
Webflow’s business is evolving, and with it, so too must its partner ecosystem.
The need to scale up from traditional community and SMB driven engagements to more enterprise deals require a different mindset, experience and access.
Over the last 17+ years, I’ve helped agencies deliver digital experiences for Fortune 50 brands to startups representing the future Fortune 500.
Through these engagements, I have built teams, designed new engagement models, developed GTM strategies, created new products, scaled partnerships and more to win, deliver and maintain long term programs. For the past 12 months, I've done this in partnership with Webflow.
Now, I’m ready and want to bring that expertise directly to Webflow.
This site outlines why I’m uniquely positioned to lead Webflow’s Partner Enablement programs, drawing on:
- A track record of building programs that scale, drive pipeline and retention
- A deep understanding of agency challenges, financial and revenue planning and growth cycles
- Hands-on Webflow sales & deployment experience
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BACKGROUND
A career built at the intersection of agencies, partnerships, and platforms.
I’m Ben White, a strategic commercial leader with 17+ years of experience growing agencies, scaling partnership programs, and enabling enterprise success.
At Beyond, I led the global Commercial and Client Strategy team, built and owned Webflow partnership from the ground up—working directly with Webflow’s sales, marketing, and partnerships teams. Over the last year, I;
- Managed and delivered against a revenue plan in excess of $12m, through new business wins, client growth and partner engagement
- Built and scaled an enterprise-focused Webflow GTM strategy, including the development of new products and services, as well as evolving our engagement and pricing models
- Closed 6+ enterprise and business-tier deals in Q4 2024 alone (>$700K to Webflow)
- Launched enablement playbooks to train cross-functional teams in Webflow delivery and co-selling
EXPERIENCE
My Webflow Journey: From Agency Advocate to Enablement Leader.
PARTNERSHIP
DEVELOPMENT
Identified platforms, analyzed value and created business strategy around Beyond x Webflow to secure alignment and investment.
Platform Evaluations
Strategy Development
Program Leadership
Executive Alignment
AGENCY
ONBOARDING
Created a rapid onboarding and certification initiative to accelerate time to impact.
Scaled Onboarding
Sales Enablement
Service Offering Design
Proof of Concepts
RESULTS
DELIVERED
Created and delivered against agency revenue targets, scaled partnership and consistently delivered against client core metrics.
GTM Strategy Creation
Revenue Generation
Prospecting & Pitching
Client KPIs Exceeded
Enablement
Building scalable partner enablement at Webflow: Some thought starters.
Owning the entire partner and agency growth process at Beyond, gives me a unique, end-to-end perspective. I understand not just how to sell and scale Webflow solutions, but what agencies truly need to succeed.
From onboarding and upskilling, to operational transformation, to creating new business models that drive both client outcomes and agency revenue. It’s this inside knowledge that enables me to design and create scaled programs that drive real partner success.
No / Low-Code: A Growth Unlock with Caveats
While appealing to smaller organizations, agencies and freelancers, at the enterprise level, it can be a turn off. Meanwhile, from an agency expansion pay perspective, it has potential to be a big unlock.
Webflow University: From Training to Enablement
Webflow University is a great start, but it can do more. Structured partner onboarding and advanced certifications would help partners scale faster and deliver more value.
Speed Sells,
Value Retains
Selling on speed alone risks shrinking scopes and margins. To win long-term, Webflow must help partners shift the conversation from faster builds to bigger outcomes.
Partner Community - Untapped POTENTIAL
Webflow’s partner community is engaged and collaborative—but underutilized. Activating this network could drive co-creation, shared learning, and product feedback loops.
What PEERS
& Clients Say
Don't take my word for it, hear from CEO's, clients and partners about their success and experience with me.
Ben was a true strategic partner to both me and our organization
He led a cross-functional team at Beyond to deliver complex, user-focused experiences and tools that not only modernized Juniper’s customer journey but also directly supported awareness and conversion. He has a rare ability to balance long-term strategic vision with actionable execution, navigating senior stakeholders and aligning diverse teams to bring meaningful customer experiences to life.
Sarah Lesway-Ball
Ben’s leadership helped us reshape how we sell, structure and deliver digital experiences
From helping to define our One Beyond, global delivery approach, to his partnership mindset and strategic thinking made a huge impact on our team and clients. Further, his approach to partners and ability to scale them has been core to meeting our revenue targets, while consistently delivering above expectations for our clients.”
Molly McGauhan
Working with Ben meant real growth—not just ideas
He knows how to help agencies win with new platforms, and how to get buy-in from every stakeholder. His innate knowledge of where we (SGM) show up well and our strengths ensured we were successful together, with clients benefitting from our collaborative approach and seamless integration.”
Luke Quilter
Ben understands the realities of large organizations and agency partnerships
Ben has been a trusted strategic partner to me and my teams for over five years. Whether helping us modernize our web platforms, navigate complex stakeholder landscapes, or evolve our go-to-market strategies, he consistently brings a mix of big-picture thinking and practical execution. He knows how to align cross-functional teams, simplify technical solutions for broader adoption, and drive results that stick. He’s not just about delivering a project; he’s about enabling long-term success.
Michelle Cullinan
Working with Ben felt like having an extension of our leadership team
He’s collaborative, strategic, and deeply committed to shared success—not just for the client, but for the partners involved. Together, we navigated complex new business opportunities, developed joint pitches, and delivered work that exceeded expectations. Ben understands how to empower partner teams, align around client outcomes, and create real momentum in the process. He makes partnerships easy and impactful.
Kelly Smith
Ben didn’t just help us modernize our web and product experience—he helped us transform how our team operates
When we first engaged with Beyond, our goal was to break away from legacy thinking and reimagine how we approached digital products. Ben led us through the shift from complex, resource-heavy architecture to more agile, scalable solutions, always balancing business goals with user experience. Ben is an expert at making digital transformation approachable, actionable, and successful for organizations navigating change.
David Schwartz
let's talk
I'd love to continue the conversation.
Thanks for exploring this site. I’d welcome the chance to talk further about how I can help Webflow grow and scale its partner ecosystem.You can reach me directly at;
- bengoveaswhite@gmail.com
- 415.314.7190 or,
- on LinkedIn.